Maserati enjoyed not less than a 27% increase in American sales this past year. This makes Maserati the fastest growing marque in the U.S. car market. Put simply, the company is hot right now. And all this success is riding on the narrow line up of four cars that run over $100,000 each: the Spyder, the Coupe, The Formula One inspired MC12, and the Quattroporte.
Considering that Maserati's main competition is Jaguar, they are doing rather well. Maseratis are at least 25% more expensive than their more mainstream rival and have less of reputation Stateside. Like Jaguar, much is owed to the influx of cash into quality control management from a larger sponsor (in Maserati's case, Fiat and Ferrari). Afterall, building cars that run well ensures product loyalty.
When Maserati left the United States in the late 1980s, they left under a cloud. Quality control was as bad as the notorious Jaguars of the period and they had compromised their product integrity by teaming up with Chrysler (Mercedes-Benz would follow suit a decade later).
Today, however, Maseratis have proven in tests to be as reliable as the Teutons. Coupled with the advantage of a certain sexy Italian caratterre, it only seems right that Maserati should be so sought after.
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