La Rinascenza Italiano

In the automotive world, the very word “Italian” conjures images of the exotic. This is for a very good reason: no one does exotic like the Italians.

For decades, Italy’s finest marques; Alfa Romeo, Ferrari, Lamborghini, Maserati have graced America’s roads only in limited numbers.

After the 1980s, Alfa Romeos and Maseratis all but disappeared on this side of the Atlantic.

Today, it is exciting to witness something of an Italian renaissance in these United States.

Maserati’s continued success with the Quattroporte and Spyder sales in the U.S. are fueling a rejuvenation in the concept of the everyday exotic.

Hence, the rumors of Alfa Romeo’s return to the American market.

If and when Alfa Romeo does return to the United States, and the folks at Pininfarina introduce a Spider that is a worthy successor to the model that graced these shores in the early 1990s, we could see a dramatic, Italianate transformation of the car industry.


I can only hope that this movement will replace the California design emphasis; a misguided ethos that has altered the face of much of the automotive industry to resemble Japanese street racers.