Consumer accolades rarely come higher than from J.D. Power & Associates. Part of the consumer advocacy group’s claim to fame is that it draws data from the customers themselves. The survey method does have its shortcomings, but overall it is a good measure of customer satisfaction.
Jaguar won first place for a second year in a row in J.D. Power & Associates' Sales and Satisfaction Index (SSI). The award goes to the carmaker that has the best overall “salesperson experience”.
The folks at Jaguar North America proudly displayed the marque’s latest award on their website. And justly so.
However, it has been my personal experience that in terms of customer service, Jaguar sales and service have not proven to me to be the best. I should know, for I have visited Jaguar dealerships in Connecticut, Maryland, New York, Ohio, and Virginia (as well as two dealerships in Scotland).
To be sure, I have only twice received bad service from a Jaguar dealer (both in the Constitution State). I have received excellent, bend-over-backwards-for-you service twice (in Maryland and Virginia). And in general Jaguar dealerships have treated me well in sales and service.
The absolute best service that I have to this date received from a dealership is from Lexus. Simply put, Lexus service bests Jaguar’s (which is good), and embarrasses Mercedes-Benz.
Jaguar is right to celebrate this accolade. In a climate of weak sales, Jaguar could use every bit of good news it can get.
For more information on Jaguar, click on the following link: Jaguar Cars USA
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